Rebranding for Growth of a Recruitment Startup

Onward Recruiting

A bold rebrand and web design for Onward Recruiting — a new-generation recruitment agency bridging companies with IT talent. Designed for clarity, confidence, and connection.

Description

Services

Art Direction
UX/UI Design
Photoediting

Development

perstarke-webdev.de

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Onward Recruiting is an IT recruitment agency built for the new generation of tech talent.As their creative partner, we developed a full brand identity and website that reflect their clear, confident and human-centered approach to recruiting.From a sharp, modular logo system to an engaging digital presence in Webflow, we redefined how a recruitment brand can look and feel in 2025.The visual language blends clean structure with bold typographic statements, creating trust while staying relevant to younger candidates and established companies.This project included a strategic brand refresh, a comprehensive visual system, UX-focused web design, and a scalable CMS for ongoing content.

Let’s start with Rebranding

To reposition Onward Recruiting for a new era of digital talent, we redefined their brand from the ground up — starting with strategy, naming alignment, typography, and a bold visual identity that speaks to clarity and confidence.

Logo Transformation

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Designed to represent – a logo that reflects the core values and forward-thinking spirit of the brand.

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But why do we need a better UX/UI?

Compared to the previous design, the new Onward Recruiting website offers a clearer structure, stronger visual hierarchy, and more targeted messaging for both key audiences – companies and IT professionals. The updated UI feels more modern, trustworthy, and aligned with Onward’s identity as a dynamic, tech-driven recruiting partner. Content-wise, the focus is sharper: less generic, more relevant, and more personal.

But why do we need a better UX/UI?

Compared to the previous design, the new Onward Recruiting website offers a clearer structure, stronger visual hierarchy, and more targeted messaging for both key audiences – companies and IT professionals. The updated UI feels more modern, trustworthy, and aligned with Onward’s identity as a dynamic, tech-driven recruiting partner. Content-wise, the focus is sharper: less generic, more relevant, and more personal.

But why do we need a better UX/UI?

Compared to the previous design, the new Onward Recruiting website offers a clearer structure, stronger visual hierarchy, and more targeted messaging for both key audiences – companies and IT professionals. The updated UI feels more modern, trustworthy, and aligned with Onward’s identity as a dynamic, tech-driven recruiting partner. Content-wise, the focus is sharper: less generic, more relevant, and more personal.

Strategic Reasons for a UX/UI Update

The old design didn't reflect Onward's modern, tech-focused positioning. The updated UX/UI intuitively engages IT pros and companies, enhancing usability, trust, and brand clarity for a digital experience as sharp and focused as Onward’s services.

But why do we need a better UX/UI?

Compared to the previous design, the new Onward Recruiting website offers a clearer structure, stronger visual hierarchy, and more targeted messaging for both key audiences – companies and IT professionals. The updated UI feels more modern, trustworthy, and aligned with Onward’s identity as a dynamic, tech-driven recruiting partner. Content-wise, the focus is sharper: less generic, more relevant, and more personal.

Looks Better. Works Better. Feels Right.

Our goal was to create a design that instantly connects. With clearer navigation, refined content flow, and a bold visual identity, the new UI makes it easier for users to engage and take action. It’s not just a facelift — it’s a functional upgrade that aligns design with real user needs.

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Rebranding for Growth of a Recruitment Startup

Onward Recruiting

Description

Let’s start with Rebranding

Logo Transformation

But why do we need a better UX/UI?

But why do we need a better UX/UI?

But why do we need a better UX/UI?

Strategic Reasons for a UX/UI Update

But why do we need a better UX/UI?

Looks Better. Works Better. Feels Right.

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